Adorn A Go-Go
Who, Me? Buy Fine Jewelry For Myself?
Statistics can certainly be dull. But, there are some numbers (and the jewelry industry loves to compile them) I fin...
Diamond Myths: Yes, You Can Break Them!
Diamonds have symbolized eternal love for hundreds of generations. Love so pure and unbreakable that only a diamond c...
3 Ways to buy a conflict-free diamond and be assured of its status
How does one begin to find and purchase an ethically-sourced diamond?
The first step is finding a guide to navigate ...
"My Sister Says I Should Get This Appraised..."
What is an appraisal?
An appraisal is an expert, educated, professional, and thoughtful estimate of the value of some...
By Design: Belle Brooke
Introducing artists to people is one of our favorite parts of the job here at Alara Jewelry, and our new "By Design" ...
Amethyst: The Legendary February Birthstone
Amethyst has been adorned for hundreds of years, but it wasn't always worn for looks. The word amethyst originates fr...
What is a Sweater Necklace?
Here in Bozeman, sweaters are a fact of life about half the year. Since we find ourselves garbed in "warm cozies" so ...
A Heaping Helping of Thanksgiving Gratitude
My heart is full on this Thanksgiving Eve, and as both a human and a business person, I would like to share a couple ...
Choosing the Right Metal to Wear
It may not surprise you that there are certain metals that look better on you than others, but why is it that someone...
Trend Focus: Bold Statement Earrings
Audacious and bold, the trend of large earrings is everywhere.
It's an easy way to switch up and transform you...
Something Wicked This Way Comes: October's Mysterious Gems
October is full of mystery. Autumn, in all of its majesty and decay, comes flooding from the mountaintops to drape t...
Everything Autumn
Here at Alara, we're falling... for fall.
Celebrate the season with fall hues that compliment your coziest sweater...