Knowledge is Power
You know how most jewelry stores feel really "salesy?"
Yeah, we don't do it that way. We focus on educating, informing, and assisting. We do so passionately--but we like to think that such enthusiasm is the opposite of "salesy."
Well, here is an ever-expanding compendium of the "little gems" of jewelry info that we share with our gallery guests. Some of these tips, tricks, facts, curiosities, and suggestions are ones we repeat often. Others are "one-offs" we were clever enough to write down for your use or entertainment.
Please explore the menu at the left, and know that you can always contact us at Alara if you have additional questions. Our best customers are also our most well-informed ones.