Design. Development. Content Strategy. We craft unique and cleanly designed, meticulously developed, content-rich websites that function on the desktop first and are compatible with every mobile device out there. Once we understand your business and its goals we’ll create an experience that helps your customers solve their problems and ensures that they keep coming back for more.
Clean, Unique, Custom
We prefer a clean and uncluttered style that has been meticulously organized so that your most relevant content can assist and amaze. An underlying beauty of design is its ability to encourage purposeful decisions. We work to ensure that the visual hierarchy of your design sets a consistent tone driven through calls to action.
Researching Your Goals
The design process begins by understanding your business, goals, and critically, your customers. Whether you provide a service, sell products, or publish information; knowing what your customers are after is essential to creating a successful website. If customer experience is not considered, your website won’t be solving the right problems.
Our initial research with you will be the genesis of our creative direction and project timeline. The understanding we’ve reached will enable us to begin designing solutions that empower your brand and its customers. We’ll work with you closely to dial-in all the dates and details.
Responsive Design (RWD for you acronym types) is a fantastic method for developing a mobile ready website. Sometimes. Maybe most times. But not every time. What is it? Resize your browser window now and watch the content respond and conform. Neato! We absolutely love designing and developing responsively, but we’ll do our research and make sure it fits your needs first. We’re also keen on fluid.
Clean, Standardized Code
We believe in giving clients the power. To tweak and edit and pinch and squeeze their content. That’s why we build every site on WordPress, a strapping and capable CMS. It’s especially capable when we custom develop WordPress to fit your specific content needs. This aint no outta the box WordPress. It’s YOUR WordPress. We also develop using the Hybrid Core framework if you into that.
Great content connects with your audience in meaningful ways and meets business objectives. Content that sucks, uh, doesn’t. Worse, when it’s irrelevante or hard to find, people will look, and leave. And maybe never come back. Done right, content strategy can inform your overall purpose, site organization, key messages and calls to action, and editorial guidelines.
Developing Great Content
You know your business inside and out but can you communicate it clearly and unambiguously? To truly differentiate yourself online it’s vital to create authentic, compelling content that accurately represents your brand. And creating this great content is complicated. It’s messy. It’s painful. But it’s the most important part of your website. We can help.
But Wait, There’s More!
Planning, research, and developing content is just the beginning to content strategy. Once your site is live how will you keep it fresh? What about metadata and keyword strategies? How can this content reach your social channels? We can help organize and plan to create a bevy of buzz word labels such as a consistent brand voice, an editorial schedule, SEO strategies, and more! Cue Mr. Popeil!
Marketing & Awareness
SEO & SEM
When it comes to attracting traffic and leads using your website, “build it, and they will come” is a frequently-used, but ineffective strategy. Often, businesses are too busy (you guessed it) running their business to focus on Search Engine Optimization and other awareness strategies. We’re always up to speed on the latest and greatest strategies for increasing your reach and gaining traction for your business on the web. And we’re not afraid get our hands dirty.
PPC & Advertising
Whether you’re audience is local, national or international, the fastest way to get targeted traffic to your website is through a pay-per-click service like Google AdWords. The great thing about PPC is that it can be an effective strategy across a variety of budgets. We can help you plan, negotiate, and set up a multi-touch advertising campaign that spans e-mail, print and web to increase the reach and effectiveness of your paid advertising efforts.
Blogging & Social Media
There are three types of bloggers out there: the avid blogger who posts regularly, the wannabe blogger who wants to blog but doesn’t know how (or what to blog about), and the blogger who cringes at the thought of blogging. We can help all three with content calendars, performance analysis, even blogging on your behalf. We can also help determine the right social media networks to pursue, and help you use those channels to increase your presence on the web.
And a few other things
After we build you the website of your dreams we can help you support it. We can perform functionality updates, organize server coordination, and engage in web consultations. We can also fix your WordPress theme issues.
The internet may be dominating the world of design but we know print isn’t extinct. We create logos, business cards, letterheads, graphic elements, brochures, catalogs and anything print.
We can host your site on a VPS dedicated to our clients. So a sudden increase in traffic won’t cause your site to be bogged down. Read more about our VPS hosting company: Cinch Hosting